Unlock Marketing and Sales Insights with KPIs

Gain insights into the performance of your marketing and sales activities by keeping an eye on key performance indicators (KPIs)‚Äč

Customer Funnel

Analyze the performance of each stage in the funnel to optimize marketing strategies and improve the overall conversion rate.

Website traffic

Monitor and analyze visitor data, get valuable insights into a website's online performance and user engagement, measure the effectiveness of converting website visitors into leads.

Traffic to lead ratio

Evaluate the success of turning website visitors into leads and access essential information. Refine your marketing and sales strategies to increase lead generation and conversion rates.

Marketing Qualified Lead

Recognize potential customers among leads by assessing their engagement and interactions, identifying those more likely to make a purchase.

Sales Qualified Lead

Prioritize leads that have a greater potential for generating successful sales results.

Conversion Ratio

Assess the efficiency of a process or campaign by evaluating the percentage of website visitors or leads achieved.

Engagement Stats

Get insights into user behaviour, preferences, and the effectiveness of marketing or content strategies.


The number of times a webpage or a content piece is viewed.

Click-Through Rate (CTR)

The percentage of users who click on a specific link or call-to-action.

Campaign Insights

Data obtained from analyzing the performance of a specific marketing or advertising campaign.

Daily Active Users (DAU)

Data obtained from analyzing the performance of a specific marketing or advertising campaign.

Monthly Active Users (MAU)

Measure the number of unique users or individuals who engage with a specific platform, application, or digital service within a given calendar month.

Content Analytics

Stay informed with real-time data insights for your website, app, and marketing campaigns.

Heat Maps

Analyze heat maps for emailer and landing pages to pinpoint areas with increased user and customer engagement, as well as elevated click-through rates.

Click Maps

Gain valuable insights into user behaviour to understand how users engage with the content.

Deeper Analysis

Make data-driven decisions, optimize strategies, and uncover actionable insights that can lead to improved performance, whether in marketing, sales, user engagement, or any other domain through deeper analysis

Digital Marketing ROI

Get insights into the efficiency and profitability of marketing strategies.

Return on Ad Spend (ROAS)

Measure the effectiveness of an advertising or a marketing campaign by calculating the revenue generated relative to the amount spent on the ads.

Customer Acquisition Cost (CAC)

Measure the cost associated with acquiring a new customer for a business to assess the efficiency and effectiveness of your marketing and sales efforts.

Customer Lifetime Value (CLV or LTV)

Get the total expected revenue a business can generate from a single customer throughout their entire relationship with the company.

Retention & Churn Rate

Analyse broader trends like user behaviour, and understand most engaging content, acquisition channels. Measure churn metrics like repeat customers and visitors, orders and revenue.

Marketing Revenue Attribution

Identify and assign credit to the marketing channels, campaigns, or touchpoints that contributed to a customer's conversion or purchase to understand which marketing efforts were most influential in driving revenue and to gain insights into the effectiveness of various marketing strategies.

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